News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Weather Watch Sponsored By

Ohio Heating

OhioHeating125

Schedule an appointment today – (614) 863-6666

Featured Events

  • No events
  • News

    in Entertainment, Weird

    Kid celebrates World Book Day by going to school dressed as Christian Grey

    50shades

    The 11-year-old was sent home from school after he came in a costume modeled after the S&M-loving star of "Fifty Shades of Grey."

    in Lifestyle

    Making a ‘smart’ swing set

    biba

    One company is trying to combine high-tech equipment with old-school playground gear.

    in Entertainment

    Stallone adapting ‘The Expendables’ for TV

    expendable

    The "Rambo" star has signed a deal to develop the series, which will unite action stars on a mission to stop a terrorist.