News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Featured Events

GNO_OnlineTicketGFX_1240

Girls’ Night Out at Macy’s of Easton

Get your tickets for an evening of shopping, wine tasting, food sampling, pampering, giveaways and more!

News

in Entertainment

Oprah, Neil Patrick Harris among year’s most ‘fascinating’

FILE - This Sept. 20, 2009 file photo shows host Neil Patrick Harris during the 61st Primetime Emmy Awards in Los Angeles. Harris will host the Emmys again. CBS will air the Emmycast live from Los Angeles on Sept. 22. (AP Photo/Mark J. Terrill, file)

Barbara Walters is back with her annual TV special.

in Lifestyle

Apple’s iCloud looks a little overcast

icloud

The company has posted a security warning for its online storage service.

in Entertainment

Toys ‘R’ Us pulls ‘Breaking Bad’ dolls after protest

breaking

If a Walter White action figure was on your Christmas list, it just got more difficult to find.