News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Weather Watch Sponsored By

Ohio Heating

OhioHeating125

Schedule an appointment today – (614) 863-6666

Featured Events

  • No events
  • News

    in Entertainment

    Today in entertainment history: Jan. 26

    Fresh
    ellen-degeneres

    A look back at some of Hollywood's most memorable headlines.

    in Entertainment

    This weekend in entertainment history

    In this film publicity image released by 20th Century Fox, the character Neytiri, voiced by Zoe Saldana, left, and the character Jake, voiced by Sam Worthington are shown in a scene from, "Avatar." The film was nominated Tuesday, Feb. 2, 2010 for an Oscar for best picture. The 82nd Academy Awards will be presented on March 7.

    A look back on some of Hollywood's most notable headlines.

    in Entertainment

    If regular people picked the Oscars, ‘American Sniper’ would win

    In this image released by Warner Bros. Pictures, Kyle Gallner, left, and Bradley Cooper appear in a scene from "American Sniper."

    If ordinary Americans voted for the Academy Awards, the portrait of a sharpshooter in the Iraq war, would be the best picture winner.