News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Weather Watch Sponsored By

Featured Events

No events

News

1 day ago in Entertainment, Sports

You can stream the Super Bowl

superbowl50helmets

This year, CBS will broadcast the game on TV and stream it live on cbssports.com. The network will play the same commercials on TV and on the live stream.

2 days ago in Entertainment

McDonald’s serving up ‘smarter’ Happy Meals

18-overlay-2

Ronald McDonald plans to serve up a side of literacy as the fast food giant swaps toys for millions of books.

2 days ago in Entertainment

OPENING WEEKEND: ‘Hail, Caesar!’ and ‘Pride and Prejudice and Zombies’

12-overlay-2

Here's a look at some of the films set to open this weekend.