CLEVELAND (AP) — The Cavaliers are teaming up with another Akron icon.
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Linked by geography and superstar LeBron James, the defending NBA champions on Monday announced a three-year sponsorship deal with Goodyear. The Cavaliers will wear the tire giant’s winged-foot logo on the fronts of their jerseys starting next season.
The team believes the Akron-based manufacturer is a perfect partner, partially because of the shared ties with James, the three-time champ who grew up there and remains committed to his hometown.
Financial terms were not disclosed, but the deal, which includes advertising, jersey and merchandise sales, could be worth $10 million annually for the team.
The logo will be unveiled this summer when Nike, which will become the league’s official uniform supplier beginning next season, rolls out Cleveland’s new jerseys.