Athletes at OSU, elsewhere, cashing in on NIL

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COLUMBUS – Buckeye quarterback Quinn Ewers, who skipped his senior year of high school to take advantage of endorsement opportunities, had his first deal before he even arrived on the OSU campus.

The prized recruit released a 45-second ad on his Twitter page Aug. 9 for Holy Kombucha, a Texas-based drinks company.

https://twitter.com/QuinnEwers/status/1424854573840207872

Ewers mentioned that the company is also partnering with the national suicide prevention program Hope Squad.

The NCAA recently dropped its ban on athletes being able to earn money for their fame and celebrity and Ewers announced soon afterward that he would graduate from Carroll Senior High School in Southlake, Texas, early and give up his final year of high school eligibility to take advantage of the NIL opportunities in college.

Texas does not allow high school athletes to profit from their name, image or likeness.

The end of the NCAA ban has led to some of athletes cashing in on their creative side.

Marshall offensive lineman Will Ulmer, who is playing guitar and singing country music at venues, no longer has to hide under a fake name. He can now promote himself and gets paid for it.

At SMU, defensive back Ra Kazadi sees a larger audience for his variety of acrylic paintings and digital artwork.

Nebraska volleyball player Lexi Sun has her name behind apparel and jewelry.